An Assessment of Artificial Intelligence Roles for Virtual Real Estate Tours: A Case Study of Real Estate Agencies in Plateau State

An Assessment of Artificial Intelligence Roles for Virtual Real Estate Tours: A Case Study of Real Estate Agencies in Plateau State

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1.1 Background of the Study

Virtual real estate tours have become increasingly popular in the real estate industry, allowing prospective buyers to explore properties remotely. Artificial Intelligence (AI) has further enhanced virtual tours by enabling immersive, interactive experiences that provide detailed views and personalized recommendations. AI-powered virtual tours can simulate real-time walking through properties, offer personalized property suggestions, and even answer client queries automatically.

In Plateau State, real estate agencies have started adopting AI-driven virtual tour technologies to provide an enhanced customer experience. The use of AI in these tours helps clients make more informed decisions without the need for in-person visits, especially in the context of the COVID-19 pandemic and increased demand for online services (Tijani & Suleiman, 2025). This study evaluates how AI-driven virtual real estate tours are improving client engagement and sales in Plateau State.

1.2 Statement of the Problem

The real estate industry in Plateau State faces challenges related to the high costs of property viewings and the difficulty in reaching potential clients who are unable or unwilling to visit properties in person. Virtual tours have the potential to reduce these barriers, but their integration with AI technologies has been slow and often limited to high-end properties.

1.3 Objectives of the Study

1. To assess the role of AI in enhancing virtual real estate tours in Plateau State.

2. To evaluate the effectiveness of AI-powered virtual tours in improving client engagement and sales.

3. To identify the challenges to the adoption of AI in virtual real estate tours.

1.4 Research Questions

1. How is AI used to enhance virtual real estate tours in Plateau State?

2. What impact does AI-powered virtual tours have on client engagement and sales?

3. What barriers hinder the widespread use of AI in virtual real estate tours?

1.5 Research Hypothesis

1. AI significantly improves the quality and interactivity of virtual real estate tours.

2. AI-powered virtual tours lead to higher client engagement and increased sales.

3. Technical limitations and cost are major barriers to the adoption of AI-powered virtual tours.

1.6 Significance of the Study

This study offers insights into how AI-driven technologies can transform the real estate industry by providing more accessible and efficient ways for clients to explore properties.

1.7 Scope and Limitations of the Study

The study focuses on real estate agencies in Plateau State that utilize AI for virtual property tours. Limitations include access to proprietary AI tools and variations in the adoption of virtual tours across different agencies.

1.8 Operational Definition of Terms

1. Virtual Real Estate Tours: Online, interactive presentations of properties for sale or lease.

2. Artificial Intelligence (AI): Technology used to automate and enhance virtual tour experiences.

3. Client Engagement: The level of interaction and interest shown by potential clients during property tours.

4. Immersive Experience: The use of technology to create a realistic and engaging virtual property tour.

Property Sales: The transaction of buying or leasing real estate properties.

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